Last updated: 19 June 2026
This privacy policy explains how United Parents collects, uses and protects personal information when you visit our website: https://united-parents.co.uk.
This policy applies to our website only. If you later use a United Parents pilot, app or platform, we may provide a separate privacy notice explaining how we handle parent, school, journey, safeguarding and child-related information.
Who we are
United Parents is a parent-to-parent lift-sharing initiative designed to help school communities reduce school-run pressure, car dependency and transport emissions.
The data controller for this website is UNITED PARENTS LTD.
You can contact us at: info@united-parents.co.uk
What personal information we collect
Depending on how you use the website, we may collect:
- your name;
- your email address;
- your school, council, organisation or role, if you choose to provide it;
- any message or information you send through a form;
- your IP address, browser type, device information and website usage data;
- cookie and analytics information, where applicable.
We only collect personal information that is necessary for the purposes explained in this policy.
How we collect your information
We may collect information when you:
- complete a contact form;
- register interest in United Parents;
- sign up to receive updates;
- contact us directly by email;
- leave a comment on the website, if comments are enabled;
- browse the website and interact with cookies or embedded content.
Why we use your personal information
We use personal information to:
- respond to enquiries;
- contact schools, parents, councils or partners who have expressed interest;
- manage early-stage pilots, partnerships or research conversations;
- improve our website and understand how people use it;
- prevent spam, misuse or security issues;
- meet legal, administrative or regulatory obligations.
Our lawful basis for using your information
Under UK data protection law, we rely on one or more of the following lawful bases:
Consent
Where you sign up for updates, accept non-essential cookies, or ask us to contact you.
Legitimate interests
Where we respond to enquiries, manage relationships with schools, councils, partners or interested parents, improve our website, or keep our website secure.
Legal obligation
Where we need to keep certain records or respond to lawful requests.
You can withdraw consent at any time where we rely on consent.
Comments
If comments are enabled on the website and you leave a comment, we may collect the information shown in the comments form, along with your IP address and browser user agent string to help detect spam.
An anonymised string created from your email address may be provided to the Gravatar service to check whether you use it. The Gravatar privacy policy is available at: https://automattic.com/privacy/. After your comment is approved, your profile picture may be visible publicly in the context of your comment.
Contact forms and expressions of interest
If you contact us through a form, we will use the information you provide to respond to your enquiry and, where relevant, discuss United Parents, school engagement, pilots, partnerships or related opportunities.
We will not sell your personal information.
Children’s information
This website is intended for adults, including parents, schools, councils, partners and stakeholders.
Children should not submit personal information through this website. If we become aware that a child has provided personal information through the website without appropriate permission, we will delete it where appropriate.
If United Parents later collects child-related information as part of a pilot, app or school programme, this will be covered by a separate privacy notice and safeguarding process.
Media
If you upload images to the website, you should avoid uploading images with embedded location data, such as EXIF GPS data. Visitors to the website may be able to download and extract location data from images published on the website.
Cookies
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to work properly. Other cookies, such as analytics or marketing cookies, will only be used where required consent has been obtained.
If you leave a comment on the website, you may be able to opt in to saving your name, email address and website in cookies for convenience. These cookies may last for one year.
If you visit a login page, the website may set a temporary cookie to check whether your browser accepts cookies. This cookie contains no personal data and is deleted when you close your browser.
If you log in, the website may set cookies to save your login details and display preferences. Login cookies typically last for two days, and screen preference cookies may last for one year. If you select “Remember Me”, your login may persist for two weeks. If you log out, login cookies will be removed.
If you edit or publish content, an additional cookie may be saved in your browser. This cookie contains no personal data and only identifies the post ID of the content you edited. It expires after one day.
You can usually change your cookie settings through your browser. Where our website uses a cookie banner or consent tool, you can use it to manage your preferences.
Embedded content from other websites
Pages on this website may include embedded content, such as videos, images, maps, forms or articles.
Embedded content from other websites behaves in the same way as if you visited those websites directly. These websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with that content, especially if you have an account with that website and are logged in.
Analytics
We may use website analytics to understand how visitors use our website, improve content and measure interest in United Parents.
Where analytics cookies are not strictly necessary, we will only use them where consent is required and has been obtained.
Who we share your data with
We may share personal information with trusted service providers who help us operate the website and communicate with you. This may include website hosting providers, email providers, form providers, analytics providers, spam detection tools or professional advisers.
We only share information where necessary and expect our service providers to protect it appropriately.
We may also share information if required by law, regulation or a lawful request.
Where your data is sent
Your information may be processed by service providers based in the UK or in other countries.
Where personal information is transferred outside the UK, we will take appropriate steps to protect it in line with UK data protection requirements.
How long we keep your information
We only keep personal information for as long as necessary.
As a guide:
- partnership, school or council enquiries may be kept for as long as there is a relevant relationship or potential collaboration;
- mailing list information is kept until you unsubscribe or ask us to delete it;
- comments and related metadata may be kept indefinitely if comments are enabled, so we can recognise and approve follow-up comments automatically;
- technical, security and analytics information may be kept for shorter periods depending on the tools used.
We may keep some information for longer where needed for legal, accounting, security or administrative reasons.
Your rights
Under UK data protection law, you may have the right to:
- access the personal information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete your information;
- ask us to restrict how we use your information;
- object to certain uses of your information;
- ask for your information to be transferred to another organisation;
- withdraw consent where we rely on consent.
To exercise your rights, contact us at: info@united-parents.co.uk
You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how we handle your personal information.
Security
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.
However, no website or online service can be guaranteed to be completely secure.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.
Contact
For questions about this privacy policy or how we use personal information, contact:
UNITED PARENTS LTD
Email: info@united-parents.co.uk