It takes a village, let’s rebuild it
Our story
The idea of United Parents was born from a memory and an observation...
In the French countryside, my mother shared the school run with two other families. It (sort of) worked, but only because she literally knocked on doors and took a leap of faith on her neighbours.
That arrangement gave her back a few hours a week after my baby brother was born.
Only then did I see the woman in her come back, before simply a mother driving back and forth six times a day, unfortunately putting a pause to her career in the process. However even in the 2020’s, she stills struggled with the process as it was still being done on a messy WhatsApp group.
Years later, I saw the same pattern in my own office in the UK: mothers leaving at the same time, each driving separately to the same handful of schools. The same queues that add twenty minutes to my morning commute.
Our platform is a modern version of what parents are already trying to arrange: a community-driven lift sharing solution designed for parents.
Driven by values
Our school ride sharing app for parents contributes to fewer cars on the road, lower emissions, and healthier urban environments.
This solution is built on trust, community, sustainability, and inclusion. We believe in empowering parents, particularly women, through shared support. By creating a safe, verified parent-only network, we’re championing a return to community-first thinking.
Cleaner Air. Supports children’s health by cutting pollution and parents’ wellbeing by making school runs less stressful. Air pollution contributes to ~40,000 early deaths in the UK/year (RCP, 2016).
Building a Supportive Community for Busy Mums. Addresses the disproportionate burden of school runs often placed on women by creating a supportive system, redefining the daily school run with fair, shared travel.
Promotes affordable and sustainable transport systems that reduce congestion and pollution in urban areas. In 71% of UK towns and cities, children breathe unsafe levels of air pollution. (UNICEF, 2018).
Reduce Carbon Emissions Together. Encourages actions to reduce carbon emissions by minimising car usage through shared travel, and cut school run carbon footprints with shared travel.
The Team
Auriane Cirasuolo
CEO
Experienced project manager in the field of sustainability and behaviour change.
She founded United Parents to make school runs easier, safer, and more sustainable.
Andy Tattersfield
CPSO
(Chief Product & Strategy Officer)
Andy brings 20+ years’ experience in product innovation and strategy across diverse industries. As a parent, he is passionate about building scalable solutions with both social and environmental impact.
Ben Carmona
Fractional CTO
Seasoned tech leader and entrepreneur with two successful exits and award-winning systems delivery.
2x exit founder to Just Eat and
Toppan.
Tamara Gervasoni
Data Analyst
Fundraising Manager
Tamara is a fundraising and communications leader with over 20 years’ experience helping purpose-driven organisations grow their impact. She is a mother of two, Rory and Dylan.
Sebastián Giraldo Naranjo
Fractional CFO
Sebastian is an experienced business and sustainability professional passionate about mission-driven organisations. He supports United Parents helping build a financially sound company.
Débora Moya
Marketing Lead
Débora is a Peruvian entrepreneur and marketing leader specializing in brand management and content strategy. She is passionate about leveraging tech-driven innovation to empower families and help build connected, supportive communities.
The Advisors
Sebastien Thomas
Advisory Board
Services Growth and Development Manager
Science Based Targets initiative
Satyajit Mohanan
Advisory Board
Strategic Growth Lead
RIG
Salvo DiMaggio
Advisor
Senior Business Development Manager, KPMG
Salvatore Cirasuolo
Advisor
Director and Founder
IntelliHeat & Creative Radiators